Transforming EV motor testing through strategic design and user experience
Astrapi Propulsion Laboratories is a cutting-edge startup specializing in electric vehicle motor performance testing and analytics. They help EV manufacturers, OEMs, and research labs validate, benchmark, and improve electric drivetrains.
The challenge was to transform their digital presence to match their innovative technology and attract both technical engineers and strategic investors.
Astrapi Propulsion Laboratories
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Lack of clear product positioning in the EV space
No compelling technical story or credibility indicators
Non-mobile-first experience hindering B2B lead generation
Through stakeholder interviews, competitor benchmarking, and target user surveys, we identified key pain points and opportunities in the EV testing market.
Our research revealed that engineers valued data transparency, while investors wanted proof of traction. The poor mobile experience was particularly damaging during pitch meetings.
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The redesign of Astrapi.in successfully aligned the brand with the emerging EV ecosystem, showcasing credibility, precision, and scalability. This project validated that strong product UX directly correlates with investor and client confidence.